CREATIVE COMMUNITY ENGAGEMENT
Your key to improving energy consumer participation
in Time of Use programs
TRANSFORM
Information
into
knowledge
AND
knowledge
into
Action
Are you giving your energy consumers information they don't know how to use?
Develop more trust and better relationships
Despite Time of Use (TOU) programs being offered to about 70% of US households and despite their potential for real cost savings, TOU adoption rates hover around 10% nationwide. Closing the gap between access and adoption requires creative community engagement and outreach solutions.
Building new habits takes time, but it starts with:
- An understanding of what those new habits look like
- How to implement them
- Why it is important to do so
TOU programs differ with each utility and can be complicated for consumers to understand, let alone implement.
Utilities are asking consumers to do two things at the same time:
Sign up for a new way to be billed for their energy consumption
AND
Change their usage habits so that new billing will work to lower their energy costs
This is new. And taking on new things requires trust. Building better trust and developing a stronger relationship with your consumers can help drive participation in your TOU programs.
So, how do you do that?
Storytelling, humor, and creativity are time-honored ways that connect humans to humans, and for utilities a pathway for you to connect with your human consumers.
turn information into knowledge
NTC has been helping utilities create outreach to better inform their consumers since 1978. Our model has always leaned into creativity, storytelling and humor as way of not only helping energy consumers understand energy usage, but to also know how to take actions in their homes and communities to put that knowledge to work.
NTC can help you go beyond awareness and information for consumers and bridge into understanding, so consumers can confidently use their newfound knowledge and take action to participate in your TOU program AND change their usage habits to benefit their costs and yours.
benefits of NTC programs and campaigns
NTC’s creative community engagement and outreach solutions can:
- Grow participation in TOU initiatives
- Raise awareness of on how to participate and why
- Increase trust in utility energy efficiency programs
- Build engagement within service territories and across demographics
- Foster habits that contribute to the success of TOU programs and a sustainable energy future
What NTC’s programming looks like
That’s the thing. NTC’s programming is customized for our clients. We do not create one-size-fits-all solutions. That’s what makes us unique.
We are creative engagement and targeted outreach experts who take your important messaging into your community through programs and campaigns that are designed to reach who you want to reach. We collaborate with you to develop tailored creative community engagement strategies that support your goals. We put your message to work in your community and inspire sustainable behavior changes throughout your service area.
Our tailored creative engagement strategies and targeted outreach methods  are designed specifically for your outreach goals. In fact, we specialize in geo-specific messaging, so you reach the constituents you want reach with the messaging that is most important to you.
NTC can create a customized education and outreach campaign that fits the needs of your community, including:
- Live school performances supported with engaging take home educational materials
- Strolling events at community gatherings (such as local festivals, fairs, and celebrations)
- Targeted social media content and campaigns
- Community keynote events for seniors
- Educational videos
- Website development
- Billboard creation and placement
- And so much more…
NTC is ready to partner with you to transform your TOU information into knowledge that inspires your energy consumers into action.
Ready to implement a high-impact, turnkey solution to increase participation in your TOU programs?
Let’s start the conversation.
CONTACT ME
Nikki Swoboda
nswoboda@staging.ntccorporate.com
763.452.1167
NTC: Not Totally for Children—A Creative Partner for Utility Customer Engagement
Bridge the TOU knowledge gap and increase program participation
Build a relationship with your next generation of customers
Creative content solutions that fit the needs of your community
Outreach campaigns that engage LMI communities
Storytelling, humor, and creativity can put your message to work in your community
