Energy

Creating a “win-win scenario” is usually the goal for businesses in any industry. What’s the best approach to satisfy your customers and succeed as a company too? Utilities put a lot of time, energy and money into residential programming with the goal of creating the win-win scenario. Often, the approach…

Most utility companies offer some sort of education and community outreach programming. Helping your customers make their homes more energy efficient or develop energy-saving habits is a worthwhile endeavor for the utility and the customer – and the way you present and market a program is as important as the…

Utilities face an uphill battle in educating residential customers since very few of them understand what a kilowatt-hour is, let alone why they should sign up for a utility cycling program or why a rooftop solar installation could be right for them. What’s more, a “Utility Residential Customer Education” study,…

Since winning both the 2014 Fierce Energy Innovation Award and the 2016 AESP Energy Award, NTC Corporate continues to find proven success in designing and implementing EE programs on behalf of its customers. The following is a case study of how NTC Corporate achieved success for the State of Illinois…