In fact, we operate as a fully integrated creative services agency specializing in education, utility customer engagement, and behavior-change communication.
Building A Relationship with Your Next Generation of Consumers
Much is said about the differences between generations. Many a blog or post or newsletter draws lines about what characteristics define one generation over another. Even though these defining lines often blur, understanding the broader trends that shape the behavior within a demographic can be useful. For utilities, this can…
Bridging the TOU Knowledge Gap: How Utility Customer Education Can Boost Time of Use Adoption Rates
Despite TOU programs offering potential savings for energy consumers, time of use adoption rates remain low. At least about 70% of households in the US have access to a TOU program, yet recent studies by the Energy Information Administration (EIA) show adoption hovering around 10% nationwide. Even in states with…
Top 10 recommendations for reaching out to your next generation of customers
Accept they are young and connect with them while in school Become known for your free financial education about everything from budgeting to saving to managing credit and beyond. It’s an old principle to connect with potential customers when they are young to build loyalty early. Financial education in schools…
Populating the Pathway: Why K-12 School Engagement Is a Workforce Development Solution
Strong job growth and talent retention have long been hallmarks of the public utilities sector. The market resilience and employment stability of these companies has proven advantageous, along with the competitive benefits packages offered to workers in all parts of these organizations. Even with the job losses experienced during the…
The staying power of Power Down Friday: How doing less makes more of a difference
At the close of a successful 2022-23 school year, NTC’s CEO Margaret Eames and President Pat Rowan wanted to give the staff a summer of purposeful restoration. They started Power Down Fridays, a concerted effort to decrease energy consumption as a company while also investing in the work/life balance of…
EARTH DAY ALL YEAR
Earth Day is a celebration and more than 1 billion people world-wide celebrate it each year. But it is more than that too. It is also a call to action. To quote Earthday.org, it is a “reminder of the importance of environmental conservation and sustainability, encouraging us to come together…
EARTH DAY: A CELEBRATION!
Earth Day is deemed a celebration. To quote Earthday.org, it is a call to join in “to honor and celebrate our remarkable planet.” It’s a celebration with about 1 billion participants across the globe every year. That’s about 1/8th of the world’s population. So… Happy Earth Day! Here at NTC…
Community Problems and Solutions
One of the most valuable life skills we can develop is that of problem solving. We will encounter problems for the rest of our lives. Whether at home, work or in the community, problems will arise. The ability to solve them is paramount to our physical and mental health. Personal problems,…










